ESPA
Social Media Strategy
the brief. Until recently ESPA had been focused on sales-orientated messaging as opposed to social/ editorial content. This isolated their audience and limited the brand’s vision.
ESPA required direction on how to grow brand awareness and reach new customers using their social media channels.
the process. I began by reviewing ESPA’s current social strategy, explored opportunities open to the brand and developed content ideas for their 4 editorial pillars. The objective was to increase brand awareness, affinity, followers and engagement.
the result. I formulated a content and creative guidebook which included a competitor analysis, tone of voice & creative direction and realistic & achievable KPIs.