P.i.C Style
Brand ID + E-commerce Site
the brief. Pioneering the slow fashion movement are P.i.C Style; producers of locally sourced and sustainable clothing who partner with other like-minded brands.
P.i.C needed an online brand in order to sell their products and raise awareness of their slow fashion movement.
the process. After identifying key brand pillars, I applied them to design aspects within the site, whilst never compromising on its usability and performance.
the result. The thoughtfully designed & created e-commerce website perfectly captures P.i.C’s eco-friendly philosophy, and includes a collaborative online platform where ethical designers are featured.